"We
experienced a 17 percent increase in enrollment following the
campaign, and
the targeted groups (high school seniors and community college transfers)
were up even more than that!"
-Rick Moore, Director of Marketing, CSUSM
Client: Cal State San Marcos
Objective: Generate interest
and increase enrollment for fall semester 2002.
Target
Market: High school
students preparing to graduate, potential college transfer students,
and adults and professionals who would like to further their education.
Project
Description: 760
Media was hired as Cal State San Marcos’ first
official advertising agency. In order to increase enrolment at
the university, we took a strategic approach using a multimedia
advertising "Blitz" campaign. "Value
your Future" and "Cal State
San Marcos, My Choice" were creative slogans
that were developed by 760 media’s team and adopted by the university. We launched
the advertising and marketing campaign which consisted of print,
online banner and out-door ad’s placed on buses in North
County. "Club Cards" were also developed for
the younger audience.
Result:
For
the first time in the universities history, enrollment closed early
due to the heavy volume of applications being received. The universities
enrollment increased a total of 17% since signing on with 760 Media.
