Expectations for 2009?

2009 has just began and we would like to know what you expect from the advertising and marketing industry this year. What kind of advantages you see relevant for the future, and what kind of problems do you expect to see introduced or resolved in the new year?

Business Dating for Dummies 101: How to select the right company to do your creative work

Finding your creative firm is similar to finding “that special someone.” There is more than just outer appearance involved in the decision making, however, that typically is the first impression that draws you to them. More importantly, what you should be concerned about is finding out how knowledgeable and experienced your contacts are. Make sure to find companies who specialize in branding, not just offer it as one of the “extra” things they do. Here is where the homework comes in; research the firms who created the brands you most admire and those who also have similar qualities and interests to those of your own business. If you are a pharmaceutical company, using a firm who is notorious for branding alcoholic beverages, fast food, or retail would not be helpful. Finding companies who are experienced with in multi-lateral range of brands is a good place to start. In addition, make sure they are reputable for their originality and creative style. In the instance that your company is very conservative or traditional, this wouldn’t apply to you; find your own waters to call home.Once you’ve found your niche, make some phone calls and start testing their business etiquette. Are they timely, motivated, excited to help, preoccupied…? When you receive your inquiry callback, is it from a sales rep, or from a partner…? This is the very instinctual part of the starting-up-the-relationship process. Meet with a few “potentials,” listen to your heart and trust the chemistry. The laws of physics will not fail you. If its not the right match, keep looking.

Be aware of your own etiquette as a potential client. Make sure to ask each company about their process; however, make sure you are targeting your questions to the work you are inquiring about. For example, if you are having a custom logo designed, then you would want to ask about numbers of revisions, cost per revision, time frames, and to see a portfolio of some of the recent work they have produced.

After your homework and meetings are over and done, put out your sensors. Monitor the facts the company gave you with their actual implementing of them. Did they respond in the amount of time they quoted, or are they not calling you back until a week later..? If the habits are bad to begin with, you can bet that they will only get worse. See how similar this is to “dating” in the real world…just follow your intuition.

Common Mistakes Start- Up Businesses Make

If you are an entrepreneur, it’s guaranteed that there are a million things running through your head while starting up your business. Most of your time is spent planning, networking and spending money. The last things you want to waste are your time and money. For this reason, be sure to avoid getting into situations and making decisions that can cost you either of those two precious commodities. There are three mistakes that are commonly made when launching a business. Learn about them here to help educate yourself, so that they don’t become mistakes of your own.

Mistake #1:
The Necessary Expense is Often Not Spent.
For many, this is a hard check to write because there is hardly an immediate and visible return; however, in time, this may be your most important investment. Vital items such as website, business cards, and a custom logo design are without a doubt three of the very first projects that need to be completed before the doors to your business can be opened. While it is natural that many entrepreneurs want to instantly jump on creating revenue for themselves, it is important to assess the market place first. With technology rapidly advancing, simply having a website is not enough anymore. Congratulations, you are now one pumpkin in the entire patch! This is where you need to make sure you are chosen over the rest of your competitors.  Optimizing your website can be done in a number of ways: key-word richness, updating meta-data, and using back-links are a few of the common strategies that businesses use for successful results. For clarification of any of these terms, you can contact a helpful representative at:  webmaster@methodologymarketing.com.
 

Mistake #2:
Not Doing Your Research Homework
When introducing a new product in a market that is already saturated with its type, is a forecast for disaster. Sometimes it can be hard to swallow our pride when we think we have something really innovative, but if it means saving your pockets from huge holes, it should become an easier notion to accept. The other extreme to avoid is presenting a product or service to a market for which the product is too far ahead. Imagine trying to introduce the internet to our grandparents when they were our age… a lot of them are still having a hard time conceptualizing its magnitude. Premature introduction of a product to a market that is not ready for it can almost guarantee a catastrophe. If you believe that knowledge is power, then why deprive yourself and your business of unlimited strength? Educate yourself and your company about resources that can be invaluable, such as existing businesses and suppliers in the industry, your chamber of commerce, trade associations, and potential customers.

Mistake #3
Forgetting to Plan, Prepare and Plot.
One of the most rewarding feelings you can give yourself is that of pride. The day will come when it is all ready and the revenue is filling your pockets; the challenge is getting to that day with as little complications and tribulations as possible. There are numerous resources that exist to help you through the brainstorming and building steps. At Methodology Marketing, our experienced and creative staff delivers award winning advertising and marketing plans. For even more helpful information, please contact the webmaster@methodologymarketing.com.  

760 Media Quoted in San Diego Business Journal

In response to shifting budgets and rising performance pressure, advertising professionals are devoting more of their resources to digital media, particularly online. The name of the game is still reaching the masses, but doing so by way of a robust electronic database is rapidly becoming the equivalent of owning a hotel on Boardwalk… Read More

760 MEDIA, INC. INTRODUCES CAMPAIGN FOR PARKSTRONG MANAGEMENT & DEVELOPMENT

NEWS RELEASE
FOR IMMEDIATE RELEASE
October 3, 2005
For more Information Contact:
JJ Bannasch at
(760) 603-8133 or
solution@760media.com

Carlsbad, CA – 760 Media, Inc., an international advertising and marketing firm based in Carlsbad, California, is beginning work on a comprehensive, strategic marketing and advertising campaign for Parkstrong Management & Development (PM&D), a property development and management company based in Spokane, WA.

The campaign consists of public relations, direct marketing, print, broadcast, interactive and online marketing. It is aimed at educating and building awareness that it is now legal and safe for Americans to buy property in Mexico.

In 1993, the Mexican government made it legal for Americans to acquire irrevocable and absolute ownership rights to property in Mexico under what is known as a Fideicomiso. The Fideicomiso was developed as part of a pre-NAFTA agreement to help bring money into Mexico and strengthen the country’s economy.

PM&D is currently selling property at two communities, Playa de Oro and Playa San Rafael, in San Felipe, Mexico with plans to expand to other areas. People who are interested in buying beachfront property can take an all-inclusive three-day, two-night “Discovery Tour,” valued at $450, for only $79 and stay at one of the fully furnished casitas at the resort.

“The properties are not only a great place to vacation or retire but are a great investment opportunity for people,” said Jeffrey Donnelley, principal of 760 Media. “I realized PM&D’s potential for growth after researching many different property investment opportunities for myself.”

For more information regarding Playa San Rafael and the “Discovery Tour,” visit their website at www.PlayaSanRafael.com. For more information about 760 Media Inc., an award winning international advertising agency specializing in creative interactive marketing and promotions, visit the website at www.760media.com or contact us at (760) 603-8133 or e-mail solution@760media.com.

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760 MEDIA, INC. WINS TWO COMMUNICATOR AWARDS FOR PRINT MEDIA COMPETITION

NEWS RELEASE
FOR IMMEDIATE RELEASE
April 28, 2005
For more Information Contact:
Tavia Kramer at
(760) 603-8133 or
solution@760media.com

Carlsbad, Ca — 760 Media, Inc., an award winning advertising and marketing firm based in Carlsbad, California, received awards in two categories from The Communicator Awards, an international competition, for print work produced for the agency’s clients. Two Awards of Distinction have been presented to Jeffrey Donnelley, Principal of 760 Media, for a branding advertisement done for Elgar Electronics Corporation (EEC) and a product catalog completed for Nimax, a Division of Ingram Micro.

The Award of Distinction is given only to projects that exceed industry standards in communicating an idea or message. Recipients of the Communicator Awards are judge by professionals in the communication industry. This year there were 5,078 entries and only the entries that exceeded a highest standard of excellence were honored with awards.

“We are glad to be recognized for our team’s hard work and diligence,” said Donnelley. “It’s important for advertising agencies like 760 Media to stay on the forefront of creative design which comes through in all our branding and product campaigns.”

For more information about The Communicator Awards, please visit their website at www.communicator-awards.com. For more information about 760 Media, Inc., an award winning international advertising agency specializing in creative interactive marketing and promotions, visit the web site at www.760media.com, phone (760) 603-8133 or email solutions@760media.com.

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