760media.com Blog » Multi Media

The New Word of the Day is ‘Mediaconomy’ which is total bullsh*t

Administrator — Sat, 24 May 2008 00:25:19 +0000

OK – I am talking with one of my clients the other day who is telling me that his business is down because of the economy and he thinks he should stop marketing his business to save money. All I could say was, HUH? Then, I mentioned another client who had the same problem and was increasing his marketing budget to get through it. Well, I got thinkin’ and suddenly the thought occured to me — Who REALLY knows what the economy is doing? We are ALL just listening to the media and do we REALLY trust those people? I mean, we all know that they love to find dirt and drama and exploit it and for what? Some lousy ratings during Sweeps Week? So, I ask you, do YOU believe in this “Mediaconomy?” – Looking for feedback –

How to Hit a Homerun and Act Like it’s No Big Deal :-)

Administrator — Mon, 28 Apr 2008 21:29:11 +0000

So, you’re humming along trying to scrape up new business leads for your clients with only the best intentions in mind when all of a sudden, wham! You hit a homerun and bring in about 10 times (10x) more business than you promised. Now, what do you do?

Firstly, don’t panic. Many businesses are actually afraid of too much business and lose sight that this is an OPPORTUNITY.

Second, re-group. Analyze the data and test it to see what you really have. If it is a direct response campaign, then you already have the info you need in the palm of yoru hands. If the client’s website or cusotmer service department are being inundated, put together a simple, quick response, greeting all the new traffic with a positive spin.

Third, take advantage of your new opporunity. Strategize new ways to market to your new client-customers and implement tactics to effectively communicate with them as your new target market.

Lastly, have fun and brag. Don’t let this anomaly pass you by. Build a case study for your client and your market, These do not happen all the time but they do occur and you should know how to handle it when you hit a home run!

Integrating Online and Offline Media – All the Time

Administrator — Wed, 05 Dec 2007 23:28:01 +0000

Recently, online marketing has seen a significant increase in coverage from the news and industry media. It appears that online marketing has finally become mainstream enough to pay attention to it. The new word on the street is that online marketing is the wave of the future, the big agencies are beginning to open online divisions and we should all be paying attention. HEY, wait a second! Haven’t we all been integrating online and offline campaigns for our clients since like, 1999? Isn’t that what web 2.0 was all about? Isn’t this all just regurgitated old news?

Apparently not. It’s been nine (9) years since our advertising agency jumped head first into online marketing with search engine optimization, pay per click, pay per view, link exchanges, popular links, contextual pop-ups then, blogs, social sites, rss feeds, trackable pr, blah, blah, blah, etc. We were all racing to get to the next online beak through marketing tool before the big powerhouses get to them first. It was the only way we could stay ahead of the fierce competition. Everyone was going online crazy! Now, all of a sudden, it appears that the small agencies are ahead of the curve and the big shops are trying to catch up. Hmmm. This is different.

So, now that we’re ahead, shouldn’t we be making oodels of money? Isn’t our intellectual property worth it’s own weight in gold? One answer — NOPE! It’s not until the mass media and their parent holding companies (ahem) decide, that it is actually worth anything, before it is actually worth anything. Now, sit up, look forward and pay attention. I’m only going to write this once (in this article)…760 Media does and has been integrating traditional and online media for nearly 10 years. This is not new stuff people. Try to keep up.

BTW – Has anyone heard about the new media idea of mobile phone marketing? Oooooh.