The New Word of the Day is ‘Mediaconomy’ which is total bullsh*t

OK – I am talking with one of my clients the other day who is telling me that his business is down because of the economy and he thinks he should stop marketing his business to save money. All I could say was, HUH? Then, I mentioned another client who had the same problem and was increasing his marketing budget to get through it. Well, I got thinkin’ and suddenly the thought occured to me — Who REALLY knows what the economy is doing? We are ALL just listening to the media and do we REALLY trust those people? I mean, we all know that they love to find dirt and drama and exploit it and for what? Some lousy ratings during Sweeps Week? So, I ask you, do YOU believe in this “Mediaconomy?” – Looking for feedback –   

Ad Agency Delivers “Beacon of Hope” to Real Estate Market

FOR IMMEDIATE RELEASE
May 20, 2008
For more Information Contact:
Giana Scimo
(760) 603-8133 or
solution@760media.com

CARLSBAD, CA-760 Media, Inc., an international, award winning advertising and marketing firm based in Carlsbad, CA, has launched an amazingly successful integrated and traditional marketing campaign strategy for El Dorado Ranch, the largest solar community in North America.
Located just two hours south of the U.S. border and near San Felipe on the Sea of Cortez, the Ranch’s white sandy white beaches, 10,000 ft. mountain range and breathtaking scenery surprisingly haven’t brought prospective home buyers to Baja. For this reason, over the last three months 760 Media has used an integrated and traditional marketing campaign strategy to drive high volumes of internet traffic to a data capture website for El Dorado Ranch. Between recent events in Northern Baja and a dead slow real estate market that continues to decline, the campaign has had a surprising amount of success. At 200 unique visitors per day to the site, Frank Ingrande, Vice President of Sales at El Dorado Ranch has expressed that, “it’s a miracle they, 760 Media, have delivered these numbers in this environment.”
760 Media has taken a company, in a tough real estate market, and used its economic attributes to benefit their advertising and awareness to the public via online marketing. El Dorado Ranch presents a remarkable opportunity to buy, develop and preserve their land by utilizing natural energy resources. In addition to 50% of their real estate properties being reserved to “green” space, they also offer solar lots, and ocean and mountain views that start at $12,800.
With 35,000 acres of land located in beautiful Baja, California El Dorado Ranch offers a vast variety of accommodations including sea view lots, rental homes, condominiums, hotel rooms, and more. Their amenities include a world class golf course, sailing, eco-tourism, restaurants, and recreational activities.
In addition to El Dorado Ranch, 760 Media has also developed multiple successful marketing campaigns for other developments in the region such as, Rancho Belago, Playa de Oro, Sea-mount Villages, Riviera de Rosarito, and Playa San Rafael. 760 Media continues to innovate new and effective marketing and advertising campaigns for multiple international brands both on and offline.
For more information about 760 Media, an international, award winning advertising agency specializing in integrated marketing and advertising promotions, visit the website at www.760media.com, contact us at (888) 760-4332 (IDEA) or e-mail us at solution@760media.com

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Agency Creates Women’s Online Community for All Natural Feminine Beauty Product

FOR IMMEDIATE RELEASE
May 20, 2008
For more Information Contact:
Giana Scimo
(760) 603-8133 or
solution@760media.com

CARLSBAD, CA-760 Media, Inc., an international, award winning advertising and marketing firm based in Carlsbad, CA, is now honored with esteemed adeptness for their online niche marketing. After spending diligent hours on a three month customized integrated online marketing campaign promoting Nad’s Hair Removal, 760 Media generated an overwhelming response to women’s all natural beauty product.
Using a data capture website in measuring the online success of our uniquely developed women’s community, 760 Media was able to run a consumer survey that reported what the most important qualities of the beauty product were to women. In using this technique, 760 Media not only gave each woman in this sizeable market the regard to dispel her own opinion, but further, they returned to Nad’s the information needed to nourish the successfulness of their own company.

760 Media took an opportunity to reach one of the internet’s largest demographics of users and create a community that sample tested a product for Nad’s. The market of women responded positively and copiously. There were over 100,000 responses to the online campaign with over 85,000 being sign-ups for the test product. What proved the strategy to be even more successful were the forty-six percent of people who signed up to opt-in for continued and updated information.

“I don’t know what I’m more excited about, the total number of consumers reached, 85,000 or the total number of opt-ins, forty-six percent.”- Senior Marketing Executive for Nad’s.
760 Media works with global brands such as Mitsubishi, Tesla Motors, and BMW, in the automotive industry, in addition to Nextel, Comfort Keepers, and McDonald’s, in the consumer industry, to help promote highly desirable brands and products with integrated, traditional and online advertising and marketing campaigns.

For more information about 760 Media, an international, award winning advertising agency specializing in integrated marketing and advertising promotions, visit the website at www.760media.com, contact us at (888) 760-4332 (IDEA) or e-mail us at solutions@760media.com.

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