‘Thrill seeker’ completes the first ever non-stop journey from California to Florida on a Motorcycle.

NEWS RELEASE
June 24, 2008
For more Information Contact:
Giana Scimo
(760) 603-8133 or
solution@760media.com

SAN DIEGO, CA- San Diego BMW Motorcycles in San Diego, CA, is excited to share the recent news of one determined man’s journey, successfully accomplished.

His name is Gary Orr, and he is the co-owner of San Diego BMW Motorcycles. For the last few months, Gary had been carefully orchestrating a trip from California to Florida, which began June 11, 2008, and concluded June 12, 2008. He rode a BMW K 1200 LT motorcycle equipped with SPOT GPS and XM Satellite Radio. He towed a trailer which carried 75 gallons of gas; this amount of gasoline provided him with enough fuel for the entire cross-country trip. Gary’s incentive behind the project was to be the first human in history to travel from California to Florida, without stopping- for anything. This meant no interruptions of travel for food, sleep, restroom, traffic lights, traffic, road construction, border patrol, police, weather or any other variable of fate.

The one man show began in a public parking lot in Ocean Beach (San Diego) CA, and ended 35 hours later in Madison, Florida. He wore a BMW Rally 2 Jacket that was generously packed with snacks to get him through the trip. In order to stay hydrated, he ran a hose from his water tank that was mounted on the trailer, to his mouth. Gary constructed a unique gas pumping system which used a momentary action switch that transferred the gasoline from the tank on the trailer to the motorcycle gas tank.

According to Gary and his SPOT GPS personal tracking device, he did not stop for 2,232 miles. The interstate 10 was used almost exclusively. At the few stop lights and signs that were encountered, Gary carefully implemented a ’slow and roll’ technique, which, at absolutely no point in time, required him to completely stop his motorcycle; he simply just reduced his speed until the light turned green and it was safe to pass through.

While extensive planning was conducted, the voyage made here required, without a doubt, a substantial deal of luck. Gary Orr states that if it weren’t for the unfailing XM Satellite Radio that offered him such a large variety of clear non-interrupted stations, and his cell phone that kept him in contact with some friendly supporters of his endeavor, his trip might not have been as victorious.

San Diego BMW Motorcycles is the premier dealer in all of San Diego, providing Sales and Service on all models of New and Pre-Owned BMW Motorcycles, the Parts and Accessories to go with the rides, and the Apparel to go with the rider.

For more information about San Diego BMW Motorcycles, and Gary Orr’s achievement, contact 760 Media at (888) 760-4332 (IDEA) or e-mail us at solutions@760media.com.

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Humble “Powerhouse” Ad Agency Continues to Dominate the Media Market

NEWS RELEASE
For more Information Contact:
Giana Scimo
(760) 603-8133 or
solution@760media.com

CARLSBAD, CA- June 12th. 2008- 760 Media, Inc., an international, award winning advertising and marketing firm based in Carlsbad, CA, continues to demonstrate its effectiveness with the integration of online, traditional and multimedia channels to deliver success to its clients.

It began back in January 1998 when 760 Media landed its first client, OnSite Energy, and rebranded that company. Concurrently, 760 Media was working with Denso Electronics and Palomar Technologies doing simultaneous brand and product roll-outs in North America, Middle East, Asia and Europe. 760 Media created a swaggering increase of awareness internationally, from 30% to 70% for Palomar Technologies.

In 1999, 760 Media started working with Nextel Communications; it also began to develop a strong digital division working with online casinos such as BetonSports.com, SportBet.com, and BetUS.com. From 2000-2005 760 Media’s online marketing campaigns contributed to the generation of $880 million in revenues for its casino clients. It was the work that was done for the online casinos that jump-started 760 Media’s integrated multimedia marketing success. Quickly, the company became an expert in helping its clients cross over between traditional and online digital media. What the company was building was the cornerstone that many of its clients would attribute their own success to.

This innovative achievement made by such a modest agency drove companies such as McDonald’s Corporation to do business with 760 Media. By 2001, 760 Media was developing and maintaining one of the first truly multimedia international digital marketing campaigns for McDonald’s. 760 Media conducted a test market for Southern California, taking an antiquated paper application system and replacing it with a specially designed multi-media, HTML (hyper text markup language) online application system. As part of the campaign, large-scale banners were hung in the drive-thru areas of several Southern California McDonald’s locations. These banners, which 760 Media built and maintained, featured the website address www.work4Mcdonalds.com. The success of this modernized online application system speaks for itself as it is still being used by McDonald’s Corporation to date.

More recently, 760 Media, the humble powerhouse, has been working with companies such as BMW Motorcycles, Mitsubishi, Tesla Motors, Gordon & Smith, and in the international real estate market, producing exceptional work and helping to educate its clients as to how to productively integrate traditional and new media. “It’s amazing how far ahead of the curve this company [760 Media] is, when looking at other players in the mix,” expressed Bill Vertin, Director of Operations of 760 Media, speaking from over 25 years in the industry.

This year, 2008, 760 Media has established itself as an expert in the women’s beauty products category, after a triumphant campaign with Nad’s Hair Removal Products. The agency has developed methods and processes that, not only reached the female market online, but created an invaluable active online community among the fastest growing market segment on the web. 760 Media’s methods and processes are resolute, as the metrics show. “One of the clients’ most appreciative details of the metrics that 760 Media provides is that because of the integration of digital media, the agency is able to deliver the Return on Investment figure in real time, and accurate data is not only essential but it is golden,” remarks Jeff Donnelley, president of 760 Media. 760 Media continues to innovate and achieve with the mantra of the future being now, and being in its house.

For more information about 760 Media, an international, award winning advertising agency specializing in integrated marketing and advertising promotions, visit the website at www.760media.com, contact us at (888) 760-4332 (IDEA) or e-mail us at solution@760media.com.

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The New Word of the Day is ‘Mediaconomy’ which is total bullsh*t

OK – I am talking with one of my clients the other day who is telling me that his business is down because of the economy and he thinks he should stop marketing his business to save money. All I could say was, HUH? Then, I mentioned another client who had the same problem and was increasing his marketing budget to get through it. Well, I got thinkin’ and suddenly the thought occured to me — Who REALLY knows what the economy is doing? We are ALL just listening to the media and do we REALLY trust those people? I mean, we all know that they love to find dirt and drama and exploit it and for what? Some lousy ratings during Sweeps Week? So, I ask you, do YOU believe in this “Mediaconomy?” – Looking for feedback –

Ad Agency Delivers “Beacon of Hope” to Real Estate Market

FOR IMMEDIATE RELEASE
May 20, 2008
For more Information Contact:
Giana Scimo
(760) 603-8133 or
solution@760media.com

CARLSBAD, CA-760 Media, Inc., an international, award winning advertising and marketing firm based in Carlsbad, CA, has launched an amazingly successful integrated and traditional marketing campaign strategy for El Dorado Ranch, the largest solar community in North America.
Located just two hours south of the U.S. border and near San Felipe on the Sea of Cortez, the Ranch’s white sandy white beaches, 10,000 ft. mountain range and breathtaking scenery surprisingly haven’t brought prospective home buyers to Baja. For this reason, over the last three months 760 Media has used an integrated and traditional marketing campaign strategy to drive high volumes of internet traffic to a data capture website for El Dorado Ranch. Between recent events in Northern Baja and a dead slow real estate market that continues to decline, the campaign has had a surprising amount of success. At 200 unique visitors per day to the site, Frank Ingrande, Vice President of Sales at El Dorado Ranch has expressed that, “it’s a miracle they, 760 Media, have delivered these numbers in this environment.”
760 Media has taken a company, in a tough real estate market, and used its economic attributes to benefit their advertising and awareness to the public via online marketing. El Dorado Ranch presents a remarkable opportunity to buy, develop and preserve their land by utilizing natural energy resources. In addition to 50% of their real estate properties being reserved to “green” space, they also offer solar lots, and ocean and mountain views that start at $12,800.
With 35,000 acres of land located in beautiful Baja, California El Dorado Ranch offers a vast variety of accommodations including sea view lots, rental homes, condominiums, hotel rooms, and more. Their amenities include a world class golf course, sailing, eco-tourism, restaurants, and recreational activities.
In addition to El Dorado Ranch, 760 Media has also developed multiple successful marketing campaigns for other developments in the region such as, Rancho Belago, Playa de Oro, Sea-mount Villages, Riviera de Rosarito, and Playa San Rafael. 760 Media continues to innovate new and effective marketing and advertising campaigns for multiple international brands both on and offline.
For more information about 760 Media, an international, award winning advertising agency specializing in integrated marketing and advertising promotions, visit the website at www.760media.com, contact us at (888) 760-4332 (IDEA) or e-mail us at solution@760media.com

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Agency Creates Women’s Online Community for All Natural Feminine Beauty Product

FOR IMMEDIATE RELEASE
May 20, 2008
For more Information Contact:
Giana Scimo
(760) 603-8133 or
solution@760media.com

CARLSBAD, CA-760 Media, Inc., an international, award winning advertising and marketing firm based in Carlsbad, CA, is now honored with esteemed adeptness for their online niche marketing. After spending diligent hours on a three month customized integrated online marketing campaign promoting Nad’s Hair Removal, 760 Media generated an overwhelming response to women’s all natural beauty product.
Using a data capture website in measuring the online success of our uniquely developed women’s community, 760 Media was able to run a consumer survey that reported what the most important qualities of the beauty product were to women. In using this technique, 760 Media not only gave each woman in this sizeable market the regard to dispel her own opinion, but further, they returned to Nad’s the information needed to nourish the successfulness of their own company.

760 Media took an opportunity to reach one of the internet’s largest demographics of users and create a community that sample tested a product for Nad’s. The market of women responded positively and copiously. There were over 100,000 responses to the online campaign with over 85,000 being sign-ups for the test product. What proved the strategy to be even more successful were the forty-six percent of people who signed up to opt-in for continued and updated information.

“I don’t know what I’m more excited about, the total number of consumers reached, 85,000 or the total number of opt-ins, forty-six percent.”- Senior Marketing Executive for Nad’s.
760 Media works with global brands such as Mitsubishi, Tesla Motors, and BMW, in the automotive industry, in addition to Nextel, Comfort Keepers, and McDonald’s, in the consumer industry, to help promote highly desirable brands and products with integrated, traditional and online advertising and marketing campaigns.

For more information about 760 Media, an international, award winning advertising agency specializing in integrated marketing and advertising promotions, visit the website at www.760media.com, contact us at (888) 760-4332 (IDEA) or e-mail us at solutions@760media.com.

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760 Media, Inc. and San Diego BMW Motorcycles Reach Out for Younger Demographic

NEWS RELEASE
FOR IMMEDIATE RELEASE
April 16, 2008
For more Information Contact:
Ellie Pachon
(760) 603-8133 or
solution@760media.com

CARLSBAD, CA-760 Media, Inc., an international, award winning advertising and marketing firm based in Carlsbad, CA, has been retained by San Diego BMW Motorcycles to set up an integrated marketing campaign for its new line of motorcycles.

San Diego BMW Motorcycles is an award winning dealership; JD Power & Associates ranked them as #1 in service, in the finance program department, and in sales experience. San Diego BMW Motorcycles has an exceptional staff, and enjoys a strong, loyal following of BMW motorcycle enthusiasts. Its goal with 760 Media is to expand its demographic to the younger off-road enthusiast.

Bill Vertin, Director of Operations at 760 Media comments, “BMW is known for high quality products, and for a name like BMW to be linked with 760 Media, I think will send a message to people about the type of work we do here.”

San Diego BMW Motorcycles offers the best selection in motorcycles, parts, accessories and service. San Diego BMW Motorcycles is surely your gateway to adventure.

760 Media works with global brands such as Mitsubishi, Tesla Motors, and DENSO, in the automotive industry, in addition to Nextel, Gordon and Smith Surfboards, and McDonald’s, in the consumer industry, to promote highly desirable brands and products with integrated, traditional and online advertising and marketing campaigns.

For more information about 760 Media, an international, award winning advertising agency specializing in integrated marketing and advertising promotions, visit the website at www.760media.com, contact us at (888) 760-4332 (IDEA) or e-mail us at solution@760media.com.

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760 Media, Inc. and Nad’s is a Natural Fit for New Marketing Campaign

NEWS RELEASE
FOR IMMEDIATE RELEASE
April 16, 2008
For more Information Contact:
Ellie Pachon
(760) 603-8133 or
solution@760media.com

CARLSBAD, CA-760 Media, Inc., an international, award winning advertising and marketing firm based in Carlsbad, CA, is proud to announce its partnership with Nad’s, natural hair removal products, to create a strategic integrated online marketing campaign.

Sue Ismiel is a mother of three who founded Nad’s in 1992. She created the hair removal product for her daughter, with natural ingredients found in her own kitchen. Nad’s is a family owned business, based in Australia, and currently being run by Sue Ismiel’s three daughters, Nadine, Natalie, and Naomi.

“Nad’s, a leader in feminine hygiene, and we, at 760 Media, compliment each other in the style and quality of work we do,” says Bill Vertin, Director of Operations at 760 Media.

Nad’s is a family-owned business that embraces family values of honesty, integrity and commitment to providing the best range of hair removal solutions to its customers.

Nad’s always uses the very best ingredients from sources as close to nature as possible, and invests in extensive research to ensure the best quality products for both men and women.

760 Media works with global brands such as Mitsubishi, Tesla Motors, and BMW, in the automotive industry, in addition to Nextel, Gordon and Smith Surfboards, and McDonald’s, in the consumer industry, to help promote highly desirable brands and products with integrated, traditional and online advertising and marketing campaigns.

For more information about 760 Media, an international, award winning advertising agency specializing in integrated marketing and advertising promotions, visit the website at www.760media.com, contact us at (888) 760-4332 (IDEA) or e-mail us at solutions@760media.com.

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760 Media, Inc. Recognized in Business Journal’s 2008 Book of Lists (Again)

NEWS RELEASE
FOR IMMEDIATE RELEASE
April 16, 2008
For more Information Contact:
Ellie Pachon
(760) 603-8133 or
solution@760media.com

CARLSBAD, CA-760 Media, Inc., an international, award winning advertising and marketing firm based in Carlsbad, CA, won a prominent position in the annual Book of Lists, published by San Diego Business Journal. 760 Media has been one of the top five businesses in San Diego for five consecutive years.

The 2008 Book of Lists reports on top San Diego businesses, in more than 87 industries and market segments. The content includes over 100 lists ranging from advertising to construction, to health care.

Jeff Donnelley, Principal of 760 Media said, “The 2008 Book of Lists is a prominent resource to use for businesses as a whole throughout the U.S.” 760 Media is a full-service, advertising and marketing agency, which has been ranked as one of the top agencies in San Diego. 760 Media has worked with high profile names such as San Diego BMW Motorcycles, Tesla Motors, El Dorado Ranch and McDonald’s with integrated traditional and online advertising and marketing campaigns.

For more information about 760 Media, an international, award winning advertising agency specializing in integrated marketing and advertising promotions, visit the website at www.760media.com, contact us at (888) 760-4332 (IDEA) or e-mail us at solutions@760media.com.

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How to Hit a Homerun and Act Like it’s No Big Deal :-)

So, you’re humming along trying to scrape up new business leads for your clients with only the best intentions in mind when all of a sudden, wham! You hit a homerun and bring in about 10 times (10x) more business than you promised. Now, what do you do?

Firstly, don’t panic. Many businesses are actually afraid of too much business and lose sight that this is an OPPORTUNITY.

Second, re-group. Analyze the data and test it to see what you really have. If it is a direct response campaign, then you already have the info you need in the palm of yoru hands. If the client’s website or cusotmer service department are being inundated, put together a simple, quick response, greeting all the new traffic with a positive spin.

Third, take advantage of your new opporunity. Strategize new ways to market to your new client-customers and implement tactics to effectively communicate with them as your new target market.

Lastly, have fun and brag. Don’t let this anomaly pass you by. Build a case study for your client and your market, These do not happen all the time but they do occur and you should know how to handle it when you hit a home run!

760 Media, Inc. and El Dorado Ranch Begin Campaign to Reach “Green” Demographic

NEWS RELEASE
FOR IMMEDIATE RELEASE
April 9, 2008
For more Information Contact:
Ellie Pachon
(760) 603-8133 or
solution@760media.com

CARLSBAD, CA-760 Media, Inc., an international, award winning advertising and marketing firm based in Carlsbad, CA, has been retained by El Dorado Ranch to provide an integrated marketing campaign that consists of online, print, and direct mail for its new eco-friendly solar energy development.

El Dorado Ranch, located just two hours south of the U.S. border and near San Felipe on the Sea of Cortez, has everything to offer, from beautiful, sandy white beaches to a 10,000 ft. mountain range. Encompassing over 35,000 acres of land, El Dorado Ranch is the largest ranch in Baja, offering its owners and guests unparalleled recreation and breathtaking scenery.

Real estate properties with ocean and mountain views and solar lots starting at $12,800 make El Dorado Ranch extremely attractive, yet affordable. With the rise of eco-awareness and high standard for eco-friendly development, El Dorado Ranch is the largest solar community in North America, reserving 50% of property to “GREEN” space.

“760 Media and El Dorado Ranch make a perfect match. We both offer high quality and enticing products,” Bill Vertin, Director of Operations at 760 Media, comments on their relationship with El Dorado Ranch.

El Dorado Ranch offers the widest variety of accommodations including rental homes, condominiums, hotel rooms, and much more. Amenities include a world class golf course, sailing, eco-tourism, restaurants, and recreation. San Felipe’s owners and guests refer to El Dorado Ranch as Baja’s best-kept secret.

760 Media has developed several successful marketing campaigns for other developments such as Rancho Belago, Playa de Oro, Sea-mount Villages, Riviera de Rosarito, and Playa San Rafael.

For more information about 760 Media, an international, award winning advertising agency specializing in integrated marketing and advertising promotions, visit the website at www.760media.com, contact us at (888) 760-4332 (IDEA) or e-mail us at solution@760media.com.

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