http://760media.com/blog Just another WordPress weblog Sun, 08 Feb 2009 01:15:43 +0000 http://backend.userland.com/rss092 en Experiential marketing is not just a buzz term; it's a very valuable way to connect to consumers today. The idea of offering the same old, price based, commoditized products and services isn't enough anymore. Experience based marketing and advertising campaigns are an effective way to separate your brand from the ... http://760media.com/blog/2009/02/08/experiential-marketing-offers-valuable-branding/ The days of CPM (Cost Per Thousand Impressions) are over. Today, new media allows for CPA (Cost per Acquisition), otherwise known as conversions. The value of CPM today is not how many eyeballs see the brand/message but, how many actually convert and engage with the brand, to experience and create ... http://760media.com/blog/2009/02/03/the-days-of-cpm-are-over/ So, you are ready to write your big marketing and advertising plan and, of course, you want it to be successful. After all, it is expensive and time consuming to advertise your business, especially in today’s active environment. It seems like every type of business, from mom and pop shops ... http://760media.com/blog/2009/01/10/develop-a-winning-marketing-and-advertising-plan/ First you need a plan… Obtaining funding for a business or idea can be difficult at best. There have been many great ideas lost down the drain because of the simple lack of money! It’s amazing how many mediocre ideas do make it and how many good ideas do not. Here ... http://760media.com/blog/2008/08/13/how-to-market-your-business-for-funding/ In response to shifting budgets and rising performance pressure, advertising professionals are devoting more of their resources to digital media, particularly online. The name of the game is still reaching the masses, but doing so by way of a robust electronic database is rapidly becoming the equivalent of owning a ... http://760media.com/blog/2008/08/05/760-media-quoted-in-san-diego-business-journal/ It would be hard to imagine that most people are not aware of some of the obvious reasons why websites can be a proactive business tactic; however, as technology keeps advancing, websites control the opportunity to substantially increase your business revenue. It wasn’t that long ago that everyone had a library ... http://760media.com/blog/2008/07/29/how-websites-can-help-increase-your-business%e2%80%99s-bottom-line/ If you are okay with the ‘Because I told you so,’ answer, then read no further. But if you are interested in understanding the rational behind why experts advise so earnestly to spend up to thousands of dollars on “branding” your business before you even make a sale to pay ... http://760media.com/blog/2008/07/05/the-importance-of-having-effective-marketing-materials/ These days, every time you turn around it seems as though another business is starting up and another company is being born. For this reason, it is becoming more and more important to distinguish your business from the competition and strive for uniqueness. In order to do this, it is ... http://760media.com/blog/2008/07/02/how-a-logo-can-set-you-apart-from-your-competition/ FOR IMMEDIATE RELEASE For more Information Contact: Giana Scimo (760) 603-8133 or solution@760media.com CARLSBAD, CA-June 27, 2008-760 Media, Inc., an international, award winning advertising and marketing firm based in Carlsbad, CA, recently received the prestigious Communicator Award for developing a political brand design for Farrah Douglas, who is running for a seat on the Carlsbad ... http://760media.com/blog/2008/06/27/ad-agency-legacy-continues-2/ FOR IMMEDIATE RELEASE June 27, 2008 For more Information Contact: Giana Scimo (760) 603-8133 or gianas@760media.com CARLSBAD, CA-June 27, 2008-760 Media, Inc., an international, award winning advertising and marketing firm based in Carlsbad, CA, recently received the prestigious Communicator Award for developing a political brand design for Farrah Douglas, who is running for a seat on ... http://760media.com/blog/2008/06/27/ad-agency-legacy-continues/