Firstly, don’t panic. Many businesses are actually afraid of too much business and lose sight that this is an OPPORTUNITY.

Second, re-group. Analyze the data and test it to see what you really have. If it is a direct response campaign, then you already have the info you need in the palm of yoru hands. If the client’s website or cusotmer service department are being inundated, put together a simple, quick response, greeting all the new traffic with a positive spin.

Third, take advantage of your new opporunity. Strategize new ways to market to your new client-customers and implement tactics to effectively communicate with them as your new target market.

Lastly, have fun and brag. Don’t let this anomaly pass you by. Build a case study for your client and your market, These do not happen all the time but they do occur and you should know how to handle it when you hit a home run!